The Factual classifies news sites by political bias, as either Left, Moderate Left, Center, Moderate Right, or Right. This can be seen in article titles such as “ David Beckham faces backlash for gushing about Qatar in slick promo” and “ Britney claims her conservatorship was SET UP.” What Is the Daily Mail’s Political Bias? This suggests that articles from the Daily Mail are often highly opinionated. The Daily Mail had an average Writing Tone score of 0.34, placing it in the 15th percentile in our dataset for this metric. More neutral text receives higher ratings, with “0” being the most opinionated and “1” being the most neutral. For this metric, the algorithm looks for signs of subjective commentary (e.g., first person pronouns and unnecessary adverbs), as well as the emotional nature of selected words, and sees how prevalent they are for a given length of text. One of the metrics The Factual uses is the Writing Tone, which measures how opinionated the writing is in an article. For example, some scored above 60%, while others scored below 40%. Like other sites, scores for articles from Daily Mail varied widely based on factors like author expertise and cited evidence. Finally, author expertise is low, likely attributable to the wide range of new and unrecognized authors, who fail to demonstrate relevant topical expertise. Headlines and text are also generally opinionated or sensationalized. In terms of cited evidence and sourcing, articles from the Daily Mail tend to link to other Daily Mail content or to low-quality external sources. A range of factors contribute to this low score. The Daily Mail scored an average Factual Grade of 39.5%, the second-lowest score in our entire dataset. The entire dataset can be explored in greater detail here. Based on these averages, we can compare the performance of news sites across the media ecosystem. The average Factual Grade for the entire dataset was 62.5%. (See our How It Works page to learn more about our algorithm.)įor this study, we analyzed ~1,000 articles each from 240 news sources. These scores combine in a weighted average we call a Factual Grade, which ranges from 0–100%. Our news-rating algorithm scores each article along four metrics: (1) cited sources and quotes, (2) publication history, (3) writing tone, and (4) author expertise. The Factual analyzes more than 10,000 news stories every day to help readers find the most informative, least-biased articles. So, just how reliable is the Daily Mail? How Does The Factual Rate News Sources? The site has also come under fire for a variety of controversies, including accusations of homophobia, racism, and sexism. However, many criticize the paper as inaccurate and guilty of spreading disinformation, with an often right-leaning bias. The Daily Mail is the UK’s biggest newspaper by circulation and an internationally popular online tabloid and source of information.
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